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05192_Field_OMJE T19.txt
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here in the ’90s, and also in terms of the kinds of
dynamics that go on that help us gain some insight
into these generational changes. Later, after
McLuhan, a group of scholars came along and
some of them studied the shift that he’d talked
about from orality to literacy—that is from the
culture of the spoken word to the culture of the
written word. They were inspired by McLuhan, and
many of them had the courage to say that they
were inspired by McLuhan because he put this big
master pattern together, and that was the key.
Those who came after him then needed to do the
more precise work. Their precision then, inspired by
McLuhan, allowed them to say there really is